In 2018, in Lebanon and Jordan, we collaborated with public and private organisations to raise awareness of the dangers of iron deficiency.
2 October 2019
Sustainability, Goal 3: Good health and well-being, Case Study
Iron deficiency affects almost one-third of the world’s population and has a high prevalence in the MENA region. Our teams partnered with the Jordanian and Lebanese Ministries of Health and medical diagnostics company Biolab to organise a large-scale awareness and testing programme in both countries. Throughout the campaign, we provided free testing and used public booths and TV broadcasts to spread awareness.